If someone asked you to name a watch that combined an aggressive, sporty shape with bold colors and a combination of materials that flouted watchmaking conventions, you might be able to reel off a dozen examples from today’s list of Swiss luxury timepieces. But in the year 1998, those criteria would only be met by an unusual novelty from Bulgari: the Aluminium. This month the brand is relaunching three versions of its fun, unorthodox sports watch, and its design and price makes it by turns a perfect gift, an end of summer sports watch or one of those “just because” fashion statements.
While the watch industry’s spring unveilings at Watches and Wonders had to be performed in an unsatisfying digital format, the watches themselves seemed even more impressive than what might be seen in a normal year. Perhaps the creativity that was suppressed by the pandemic finally found an outlet.