Silicon Valley, CA / New York, NY (December 6, 2018) – In a first for the industry, the United States’ leading luxury digital marketplace TrueFacet.com has partnered with premier independent jeweler Stephen Silver Fine Jewelry to present a collaborative retail boutique in Silicon Valley.

The new TrueFacet and Stephen Silver Fine Jewelry boutique is located in the Silvers’ second boutique space at the Rosewood Sand Hill Resort in Menlo Park, California, which officially opened on November 14. The collaborative retail boutique is stocked with TrueFacet’s impressive selection of pre-owned watches and fine jewelry collections from luxury brands including: Rolex, Cartier, Van Cleef & Arpels, Patek Phillipe, Panerai, Audemars Piguet, and more. Now local shoppers can visit Silicon Valley’s only TrueFacet retail boutique presented in partnership with Stephen Silver Fine jewelry, and select the perfect holiday gift with the expert help of the Stephen Silver Fine Jewelry team.

With this collaboration, TrueFacet will gain access to the Silvers’ network of elite Silicon Valley clientele and international collectors, while Stephen Silver Fine Jewelry can effectively scale its fine jewelry, estate jewelry, and rare collectible timepiece offerings, all while harnessing TrueFacet’s incomparable digital reach and consumer insights. Each partner boasts deep in-house expertise, high-touch customer service, and a tech-forward, data-driven approach to selling luxury goods.

Remarking on the partnership, TrueFacet Co-Founder Tirath Kamdar stated:

“Silicon Valley is TrueFacet’s third-largest market, and we saw the potential for even more growth by partnering with the demonstrated leader in offline shopping experiences in the area, Stephen Silver Fine Jewelry. We see our partnership as a merger between the physical and the digital space. It’s something we are very excited about, that has never been attempted in this industry. There is a real synergy between our companies, with Stephen Silver’s expertise in rare estate pieces, and our leadership in the Certified Pre-Owned category, offering thousands of products unavailable anywhere else.”

Since its founding in 2014, TrueFacet.com has cleverly crowd-sourced much of its pre-owned watches and fine jewelry through customer trade-ins, consignments, and customer sales, rapidly growing its marketplace inventory to over 140,000 items. Each item is carefully authenticated and refurbished in-house or directly by brands through TrueFacet’s groundbreaking Brand Certified Pre-Owned program, the first of its kind in the industry, launched in August of 2018.

TrueFacet’s transparency and adaptability has led to industry partnerships with Brand Certified Pre-Owned partners like Zenith, FENDI Timepieces, Faberge, and Roberto Coin. The digital marketplace has also recently partnered Messika to power a branded U.S. e-commerce site for the international jewelry brand. In the company’s latest daring evolution, TrueFacet has joined with offline luxury retailer Stephen Silver Fine Jewelry.

Stephen and Jared Silver are respected leading figures in the estate, fine jewelry, and luxury world. The father and son team have also earned a reputation amongst Silicon Valley’s VC community as forward-thinking early adopters of new technology. Where other jewelry and watch retailers have seen e-commerce marketplaces as competition, the Silvers saw an opportunity to invest in TrueFacet, a data-driven, tech-forward digital marketplace that intersected with their own high horology and estate jewelry interests, and he eventually took on an advisory role with TrueFacet.

With an eye for innovation, stemming from his time as a business strategy consultant prior to joining the family business full-time, Stephen Silver Fine Jewelry President Jared Silver saw an opportunity to expand the relationship with TrueFacet further as luxury retail partners. “TrueFacet makes an ideal digital partner because the company’s high-touch service and impressive global reach complement our own strengths,” said Stephen Silver Fine Jewelry President Jared Silver, “and through this partnership, we will also gain access to TrueFacet’s wide selection of certified pre-owned inventory.”

About TrueFacet: TrueFacet is the leading luxury online marketplace for acquiring and consigning fine jewelry and timepieces. TrueFacet’s trusted concierge service, rigorous authentication and editorial theme engages and appeals to a new generation of affluent and tech-savvy shoppers – making it the fastest growing online jewelry and watch marketplace in the United States. Based in New York City, TrueFacet is led by a cross-section of experts in the fields of technology, timepieces and fine jewelry, and backed by leading venture capital firms in Silicon Valley and beyond, including Maveron and Freestyle. True Facet’s authenticity, transparency, and its partnerships with the world’s best jewelry and watch brands, such as Fendi and Fabergé, have positioned the online marketplace to revolutionize the modern luxury retail experience. www.truefacet.com