Once a year in March, the world's largest watch and jewelry fair takes place in Basel, Switzerland. Aptly named BaselWorld, this is the place where hundreds of brands, from Rolex to Bulova, show their newest watches. These are the secret designs and top-notch technological innovations that many of these brands have been working on for years.
The show is packed with thousands of exhibitors from around the world, and tens of thousands of visitors flock to the scene. BaselWorld 2016 runs from today through next Thursday and is open to the public. But beware, finding a hotel in the city is a daunting project. For those watch lovers interested in seeing timepieces that won't hit the market or the stores until later this summer and fall, you may want to investigate staying in Zurich and taking the enjoyable one-hour train ride back and forth to Basel each day.
The show is a mecca of innovation, from watches to the exhibit booths themselves, and one would be hard-pressed to see it all in a just a couple of days. Still, it is well worth a visit at least once in a lifetime if you are a die-hard watch lover. For those who love watches but don't need to see it all "first," stop back. We will be bringing you news from the fair of new unveilings made by some of the brands we carry in our store. Trust us, you will be wowed.