In November, the seventh annual "Only Watch" auction will take place in Geneva with 49 luxury watch brands (thus far) donating a one-off watch for the charity auction. Only Watch is organized by the Monaco Association against Duchenne Muscular Dystrophy, and the auction is led by Christie’s auction house. Proceeds go to the fight for a cure for Duchenne Muscular Dystrophy.
For the first time, in addition to individual participating brands, there are also some partnerships and even a watch school donation from WOSTEP. Some brands are even kicking in special events or brand ambassador meetings to up the ante on the bidding. Some of the watch brands we carry are donating timepieces, as you can see on this page. Over the coming months, we will bring you a closer look and complete details of some of the unique watches that will be up for bid.