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Watch Brands Celebrate The Oceans On Earth Day


As today marks the 46th annual Earth Day, we find it a fitting time to take a look at the ways many watch brands support conservation. As our oceans are being over-fished, polluted and disregarded, many watch brands have undertaken projects to raise awareness of this dilemma and to help the planet. Brands, such as Jaeger-Lecoultre, IWC, Omega, Blancpain, Rolex and others, are taking a firm stance in protecting the seas and their wildlife.

Rolex, for instance, supports the Our World Underwater Scholarship Society that provides information on underwater disciplines for people considering careers in the field. Each year a Rolex scholar is selected to work with leaders in marine-related fields, partaking in endeavors ranging from scientific expeditions, underwater research, laboratory assignments and/or other specialized assignments. The company also runs the Young Laureates Awards that help fund inventive projects, and for which many of the world's natural causes have been embraced.


IWC supports a host of ocean involvements that range from research by the Charles Darwin Foundation in the Galapagos to partnering with the Cousteau Society. Blancpain supports scientific and conservation projects around the globe, such as the Pristine Seas Expedition conducted by National Geographic explorers in its Ocean Commitment projects.

Similarly, Jaeger-LeCoultre works with UNESCO to protect 46 marine sites that enjoy conservation status thanks to their place n the UNESCO World Heritage list. Jaeger-LeCoultre has been involved in this project for more than half a dozen years and provides immediate financial backing for UNESCO to support the daily activities conducted among these 46 crown jewels of the oceans.

Omega designed its Seamaster Planet Ocean GoodPlanet as a tribute to its partnership with the GoodPlanet Foundation for environmental conservation with portions of the proceeds from the sale of this watch funding various ocean projects.


While we may not carry all of these brands in our store, we are proud of their efforts. We also invite you in to see the watches that support these causes from the brands we carry.

Photo Credits: Humpback whale, Glacier Bay National Park USA ©Mark-Kelley, provided by Jaeger-LeCoultre; Blancpain Art of Ocean exhibit; Saving seabirds, a species at a time, Stephen W. Kress, 1987 Rolex Laureate Award winner.