For watch collectors H. Moser represents a unique combination of qualities: modernistic minimalism, functional elegance and a willingness to try new things. A case in point is the brand’s renown “fumé” dials that feature a striking dark gradient around a vibrant center color. Somewhat outside the traditional Swiss design lexicon, they quickly became emblematic of the brand’s originality and creativity. In many ways a radical reimagining of classical Swiss design is the secret to Moser’s success. The brand offers both complication—including tourbillons and its famously minimal perpetual calendar—and a relatively sober dial layout, but combines them with color, dial textures and ultra-hip strap styles in a completely original way. Its latest Streamliner sports watches offers a bold cushion case and an ultramodern brushed bracelet that is yards ahead of commonly seen Swiss offerings that take their cues from famous designs of the 1970s.