Bell & Ross

Bell & Ross is a brand now well known to design aficionados thanks to its iconic square B-01 design. It is not boldness, however, but the functionality of military design that continues to inform their watches since the brand was formed in the 1990s.

Bell & Ross partners Bruno Belamich and Carlos Rosillo were both interested in military equipment as well as well as watches, and their earliest pieces took on the rugged build and black dials of 20th century military watches, particularly those designed for aviation.

Today these roots can be seen in the company’s round Vintage series, designs that take elements from watches in the two world wars. By contrast the B-01 owes its appearance to an aircraft instrument panel clock. It too, has been morphed into countless versions and colors, proving the versatility as well the longevity of the design.

In Silicon Valley, visit the Stephen Silver Fine Jewelry timepiece showroom in Menlo Park to explore our extensive Bell & Ross wristwatch offerings, including the BR 03, BR V2, BR 05, and many more iconic Bell & Ross models.