Louis Erard Combines Subtle Earthtones and Classic Design Cues in its latest Excellence Petite Seconde Terracotta

Northern Jura watchmaker Louis Erard has managed to find a completely original way to present a mid-century classic design: the sector dial with subsidiary seconds. To do so it has turned to extreme subtlety, which is an all-too-rarely used tactic in the Swiss design playbook. An earthy finish on the dial and matte surfaces everywhere, including numerals and hands, gives the watch an air of spare sophistication that is modern in feel, despite the classicism of the elements and the era from which they were taken. Only the slightest variations of graining and contour delineate the inner and outer escorts of the dial.

Excellence Petite Seconde Terracotta will be produced in 39 and 42 mm diameters with just 100 pieces of each produced in any given year. Priced attractively at just over $2,000, the Terracotta might be a perfect addition to a growing collection or perhaps even an impulse purchase for an outdoor lunch. Either way, its unique take on classicism will continue to provide value and pleasure for years to come.

Contact us at boutique@shsilver.com for more information on Louis Erard timepieces, available in the San Francisco Bay Area exclusively at Stephen Silver Fine Jewelry.