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Fall Watch Season Is Right Around The Corner


It's hard to believe that the last “official” vestiges of summer are disappearing into the working and school world again now that September has arrived. Time is that always-fleeting, illusive thing we can’t seem to get a hold on no matter how hard we try. That may well be why we embrace the concept of tracking it beautifully with watches that complement our lifestyles.

Every year the high-profile unveiling of new timepieces takes place in Switzerland at SIHH in Geneva in January and BaselWorld in Basel in March. At these shows, the top watch brands introduce the watches that will steer the course of the wrist for at least a few years.

Watches & Wonders Show

The fall, however, also brings with it a nice spate of watch fairs and special events that also showcase the latest luxury timepieces. Among the key fairs is the upcoming Watches & Wonders Show in Hong Kong at the end of this month. The show, with just fewer than 20 luxury brands exhibiting, is open to the public on certain days, and key companies use this timeframe to unveil some complex beauties.


In October, the watch world celebrates the finest in its field in the Grand Prix d’Horlogerie awards that take place in Geneva, wherein top watch brands in a host of categories are awarded for their hard work and effort. Categories include Mechanical Exception, Jewelry, Ladies High-Mech, Tourbillons, Calendars, Striking Watches and more.

In early November, the watch industry shows its heart with many top brands participating in the collectors’ paradise auction known as Only Watch. For this auction, participating watch brands – some of the finest in the world — are asked to build and donate a piece unique for the auction, with all benefits going to Research on Duchenne Muscular Dystrophy. Only Watch is a biennial charity auction that has been taking place since 2005. This year, for the first time, the event will happen in Geneva.

Later in November, it’s on to the Salon QP watch exhibit in London, which generally wraps up year’s busy schedule before the holidays. We look forward to bringing you ongoing news and coverage of all of these events as the fall season unfurls.