The Biggest Watch Show of The Year Kicks Off This Week in Switzerland
The first few months of every year are filled with so many events in the watch world, starting in January with the Salon International de la Haute Horlogerie (SIHH) exhibition in Geneva and then running into the biggest watch show of the year, Baselworld, in Basel, Switzerland. This year, the Baselworld Fair official opens on Thursday, March 22, with pre-show events taking place on the 21st. The show runs through March 27.
This show is important for many reasons. To begin with, this is where the majority of watch brands — from Patek Philippe to Rolex — unveil their newest timepieces, watches destined to set the wrist trends for the coming year. During Baselworld, thousands of new timepieces are shown, many of which will start to make their way to stores later this summer and fall. This is where the trends are set, this is where the new materials in watchmaking are unveiled and this is where brands, retailers and even customers congregate to get the newest info on time and timekeeping.
This show is important for many reasons. To begin with, this is where the majority of watch brands — from Patek Philippe to Rolex — unveil their newest timepieces, watches destined to set the wrist trends for the coming year. During Baselworld, thousands of new timepieces are shown, many of which will start to make their way to stores later this summer and fall. This is where the trends are set, this is where the new materials in watchmaking are unveiled and this is where brands, retailers and even customers congregate to get the newest info on time and timekeeping.
About 800 brands will exhibit at the show. This list includes big name brands, niche brands, dozens of top independent watch brands and even some top jewelry brands. Additionally, around the city of Basel, another 30 or so brands are showcasing their new timepieces for those adventurous enough to step outside the show's cavernous halls.
We anticipate that this year's Baselworld exhibition will bring us some great new trends and directions for the coming year, and will keep you posted with more news and information very soon.
We anticipate that this year's Baselworld exhibition will bring us some great new trends and directions for the coming year, and will keep you posted with more news and information very soon.